A Brand New Look

Posted by Ken Duncan on August 18th, 2009

Filed under Our Work.

The Uni­ver­sity of Alberta’s Augus­tana Cam­pus has a brand new look in the K. Glen John­son Faith and Life Building.

The crea­tive brief called for us to design, create and ins­tall a series of ima­ges that would depict the rich­ness of the expe­rien­ces to be had in this rural Uni­ver­sity. The pro­ject also had to be infor­ma­tio­nal,  ins­pi­ra­tio­nal and honor the donors.

The Uni­ver­sity had avai­la­ble, a wide variety of pho­to­graphs that taken as a whole really do depict the rich­ness of life that stu­dents and faculty par­ti­ci­pate in, both on and off cam­pus. We deci­ded to use some of these ima­ges in a crea­tive way that would ful­fill the brief. We felt that choo­sing repre­sen­ta­tive ima­ges and enlar­ging and arran­ging them in a man­ner that was sim­ple and ele­gant, yet repre­sen­ta­tive of rural life  would be appropriate.

We chose to inc­lude the donors names near the top of the lar­ger wall dis­play. This indi­ca­tes their impor­tance. We also chose to use flo­wing panels which is indi­ca­tive of the rolling country­side to be found in this region.

Imme­dia­tely upon ente­ring the foyer you are struck by  an entire wall of tas­te­fully arran­ged ima­ges of cam­pus life. Across from the lar­ger panels are three stri­king ima­ges that deserve much atten­tion. In the hall­way to the Cha­pel are three more equally stri­king images.

The ove­rall effect accom­plishes exactly what the Uni­ver­sity called for and is gene­ra­ting a lot of exci­te­ment on cam­pus. It is expec­ted that when the stu­dents arrive next week they will be ins­pi­red to rea­lize their poten­tial, and these dis­plays will assist in accom­plishing that goal.


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